How to Use Video Marketing to Generate More Business: 8 Tips
According to the latest statistics from YouTube, there are now more than 1.9 billion users logging in to watch videos on their platform every single month.
Yes, you read that right.
It’s clear that people are consuming a huge amount of video content on a daily basis. Many brands now have a dedicated brand video strategy to reach this ever-growing audience. From how-to videos to product demonstrations and promotional videos, 81% of businesses are now using video as one of their primary marketing tools.
So the question is, how can you make brand video marketing work for your business?
In this article, we’re going to take a look at 8 different ways to use video marketing to win more business, supported by some staggering brand video marketing statistics which make a compelling case for why you should pay attention.
But first, let’s take a quick look at the primary benefits of video marketing for business:
- There is a huge audience hungry for fresh and engaging content
Let’s start with the obvious:
Video content is being consumed by huge audiences on a daily basis and this provides a huge marketing opportunity for any business. Marketing your business using video is a way to tap into this large group of people on the hunt for fresh and interesting content.
- Video marketing presents a way to make your business stand out from the crowd
With video assets such as promotional videos and product how-to’s, it’s possible to create something that really bring your brand and product to life.
Video does this in a way that no other marketing channel can.
It’s a truly powerful way to connect with your target audience. You can really inject the personality of your brand into video and connect with viewers on a more emotional level.
- It’s a quick method of relaying information
Let’s face it:
As our attention spans get shorter, most people find it easier to engage in a short video rather than wade through pages and pages of content. Relay your message in a way that keeps people captivated from start to finish with a great brand video.
Now that we’ve established that there’s a clear case for it, read on for the 8 ways you can start using video marketing for your own business
1. Add a video to your landing page to increase your conversion
Suffering from low conversion? According to a study, adding a video to your landing page can boost your conversion by as much as a staggering 80%. Videos can encourage visitors to stay on the page for longer, which means that they’ll take in more information and have more time for engagement.
This could be because if your content is compelling enough, visitors are much more likely to be converted by it rather than by just reading copy on a page. This is probably linked to the fact that videos can convey a lot more emotion and personality in one short snippet
2. Brand video marketing on social media can lead to a huge increase in engagement
As you’re developing your social media plans for the next year, don’t forget to include video content wherever possible. Social media posts that include video have 48% more views than those without. Encourage social sharing by creating some engaging video content that reflects your brand.
3. Include video content within your emails for higher open rates
People get inundated with multiple emails from brands. So, how can you make your emails stand out from the crowd?
Adding video to your email can have a massive impact on your open rates. In fact, the inclusion of a video can lead to a 300% increase in click-through rates.
So, if you’re looking to boost the effectiveness of your next email marketing campaign, get an effective promotional video created and watch those results change.
4. Make sure you seed out video content on YouTube
YouTube is now one of the most popular websites in the world. In fact, it’s second only to Google. So don’t keep your video content tucked away on just your own channels.
Your business can gain a lot more exposure by being listed on YouTube and showing up in search results. Use all the YouTube best practices such as tagging your video and using a catchy keyword focused title to get your video noticed on this hugely popular platform.
5. Create powerful and engaging content that your audience will want to view
Of course, every business aims to create content that will get plenty of views and lead to sales.
But actually developing content that is compelling and valuable requires a deep knowledge of your audience’s interests. If you’re just starting to develop your brand video strategy, you may need to do a bit of test and learn to figure out which type of content gets the most engagement.
That’s where working with a professional production company can help. At Kartoffel, we have tons of experience developing everything from product videos to animated content to help bring your brand and vision to life.
6. Make sure your product messages land by creating product videos for new launches
One of the best tools to communicate exactly why your product is so amazing is video.
In a recent survey by Wyzowl, consumers were asked how they would like to learn about a new product or service. 68% of respondents stated they would like to find out more about a product or service through a short video.
This makes sense as audiences everywhere look for information that is quick and easy to digest. If you’re looking to introduce your product to would-be customers in a simple and engaging way, a product video is a smart investment.
7. Make sure that any video is developed with a ‘mobile-first’ approach
These days, most people watch videos on their mobile devices. This means that any brand video content should be designed to work in portrait mode. If your content isn’t mobile-friendly, you’re making the viewing experience less convenient for your audience.
A professional video production company will be skilled in ensuring that your content is designed to work well on both mobile and desktop devices.
8. Make sure that your video marketing strategy is clearly defined and refined
While the above brand video statistics may have you itching to get started, it’s important to have a clear strategy before you kick off with getting videos produced.
Most marketers and business owners are now well aware that video is important. However, not everyone is setting clear objectives and refining their strategy based on results.
Develop a video marketing strategy that gets results by doing the following:
- Understand your audience
Any successful marketing campaign must begin with research. Your video content should be created to resonate with those you are targeting. You also need to understand where they’re spending time online so you can promote the video on the channels they are frequenting. There’s no point in having fantastic content sitting somewhere your intended audience can’t see it.
- Set clear campaign goals
Before you kick off your video marketing creation, be clear on your goals. Is it for brand awareness or boosting sales? It is to drive traffic or to increase social engagement?
Now, it could very well be for all of the above. But it’s important to be clear on your goals before you start production.
- Make sure all branded video content is consistent with your other channels
This may seem a bit obvious, but it’s important that your videos should look and sound like your brand. Brief your production agency with all the necessary details so they can create a video that’s completely on-brand.
- Optimise for each channel
To maximise engagement, you should optimise your videos for the channels they are being used on. For example, Facebook videos should be kept to a certain length and uploaded at a certain time. YouTube video should be supported with tags and captions to make them easy to find.
Delve deeper into the specific channels rather than simply uploading your video in exactly the same way across all different platforms.
- Measure your video performance on a regular basis
Track your success by looking at key metrics such as engagement rate, view count and social shares. You can also test a couple of different creatives to see what works better for you and use these insights to plan your future brand video content.
It’s clear to see that investing your time and resources into developing a defined brand video marketing strategy is likely to get results. Not only can it increase your brand awareness, but it can also lead to an increase in brand trust and product sales.