At Kartoffel Films we have rich experience in charity video production. We’ve produced content for some of the most recognizable charities in the UK, including Macmillan Cancer Support, Action for Children, Breast Cancer Care, Age UK, and Amnesty International.
What’s more, we offer a 15 percent discount on all the charity campaigns we produce, meaning your budget can go even further.
What are the Benefits of Video and Animation to the Charity Sector?
The key to getting people to share video content is to stir up emotions in viewers, whether that’s hope, surprise, astonishment, empathy or the ambition to be a better person. There’s no charity that we know of that doesn’t have an emotional story to tell. Therefore, of all the organizations out there, fighting for their five minutes of fame, charities have the best chance of creating videos that go viral.
A two-minute video for a charity can get across as much information as there is in a thousand-word article or blog post. Often, even more. They’re the modern-day equivalent of handing out that flyer on the high street, only they can get across so many more facts than a piece of A3 paper.
Video and Animation have the benefit of being highly accessible to people with a variety of disabilities. There can be hearing, sight and learning. Subtitles can be generated with text files to also provide further access.
Whether your goal is to raise awareness, inspire action, motivate dialogue, build public support and advocacy or showcase case studies and success stories video and animation has the benefit of being able to work across many platforms, it can be used in commercials, presentations, on-site, social media and more. It also better engages your audience allowing them to also promote the content.
– Return on Investment
Animations are ideal for when you want to explain complicated concepts, bring slightly less compelling content to life, or to add an element of fantasy to your campaigns. They also have the benefit of not aging. We have produced animations and also films which are still returning investment to our 3rd sector clients nearly a decade later.
Done right, a charity fundraising film works in the same way as the collection tin. Except the videos have the potential to rattle in-front of millions of online viewers on social media sites and YouTube and not just a handful of passers-by on the high street. Used as a tool to engage fundraisers or events film and animation can further activate a support base and engage them more with a cause.
– Information Provision
Informational videos can be used to educate, bring complex research findings to light, or bring the content of a white paper or report to life.
We are leaders in the production of Video and Animation Content for the 3rd sector, some of our case studies are below.
Social Media Campaign
Jo’s Cervical Cancer Trust – Smear Test
The Smear Test Campaign we produced for Jo’s Cervical Cancer Trust. The films were shot over two days in studio with the support of celebrities Mandip Gill, Tamsin Greig, Nikki Amuka-Bird and Rachel Riley. The Campaign was designed from the ground for use on social media with multiple cuts and also a rich visual design which worked excellently in Instagram and also Facebook
Amnesty International – Write for Wrights
Turned around from concept to production and delivery in just under 4 weeks. This campaign was designed to be shown in 14 markets and online as a part of the Write for Rights Campaign. Designed to work without sound and a great example of visual storytelling with a solid empathic impact.
Case Study Films
Macmillan Cancer Support- Not Alone
In 2015 we were commissioned by Macmillan Cancer Support to produce a set of case study films which would act as additional video collateral or for their Not Alone Campaign. 4 years on the set is still highly effective clocking many hundreds of thousands of views.
SAFFA – Mentoring
Animation is a very effective way of relaying information whether that be for campaigns, advocacy, fundraising or brand building. It has the benefit of being tailorable to a very finite level. You can control every aspect of the project from the script to the voice over to the visuals.
Social Media Campaign
Action For Children – Fair By Five
Produced for Auction for Children we created a campaign of 6 films each designed to convey a core message of the Campaign. Using the Action for children brand and graphics elements we produced a campaign that was both centered around the brand and also playfully engaging the core beneficiaries of the Brand which are the Children themselves.
Royal British Legion – Remembrance 2019
Using a series of case studies we created a campaign film to support the Royal British Legions Remberance campaign activities. Each of the of our interview where shot as vinettes visually telling the story that our interviewees also conveys in their own words. The films where also designed from the ground up to act as social media films with each vignette cut into a stand-alone film design to carry a key messing in Facebook and Instagram.
Case Study Films
Age Uk – Why Call it Care
Film Campaign produced for Age Uk to support its Care in Crisis Campaign. Mutui[ple case study, social and an overarching film where produced as a part of the campaign.